How much should you spend on Google Ads?
Enter your target conversions and industry benchmarks to estimate the Google Ads budget needed to hit your goals.
Campaign goals
Leads, sales, or other conversion actions
Use Google Keyword Planner for industry estimates
Industry average is 2-5% for search campaigns
Recommended budget
Expected performance
How to set a Google Ads budget
Setting the right Google Ads budget starts with working backward from your goals. If you know how many conversions you need and what your industry's average cost per click and conversion rate are, you can calculate the budget required to hit those numbers.
The formula is straightforward: divide your target conversions by your expected conversion rate to get the clicks needed, then multiply by your average CPC. This gives you a monthly budget estimate.
Keep in mind that these are estimates. Actual performance depends on ad quality, landing page experience, competition, and seasonality. Start with the calculated budget, monitor performance for 2-4 weeks, then adjust based on real data.
Average CPC by industry (2025 benchmarks)
| Industry | Avg. CPC | Avg. Conv. Rate |
|---|---|---|
| Legal | $6.75 | 3.2% |
| Home Services | $4.50 | 4.8% |
| Healthcare | $3.80 | 3.6% |
| E-commerce | $1.20 | 2.8% |
| SaaS / Technology | $3.50 | 2.4% |
| Real Estate | $2.80 | 3.1% |
| Finance | $5.20 | 3.5% |
| Education | $2.40 | 4.2% |
Track your Google Ads performance automatically
Once your campaigns are running, use Agency Glance to give clients a live dashboard with their Google Ads performance. Real-time data, automated reports, and a branded client portal.
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