What makes a good SEO client dashboard?
A good SEO client dashboard does three things: it shows clients that progress is being made, it answers their questions before they ask, and it makes your agency look professional.
Most agencies cobble together reports using Google Sheets, Looker Studio, or slide decks. These work, but they require manual effort every month and they don't give clients on-demand access to their data.
Agency Glance is purpose-built for this use case. It connects to Google Search Console, Google Analytics, and Google Ads, then presents the data in a clean dashboard that your clients can access anytime. No manual data pulling. No formatting. No monthly report-building sessions.
Key SEO metrics your clients should see
- Organic traffic trends — are sessions growing month over month?
- Keyword rankings — which keywords are improving, declining, or new?
- Click-through rates — are search listings compelling enough to click?
- Top landing pages — which pages drive the most organic traffic?
- Conversion data — is organic traffic turning into leads or sales?
- Search impressions — how visible is the site in search results?
Rankings that update automatically
Keyword ranking data flows directly from Google Search Console. Your clients see position changes as they happen — no manual tracking spreadsheets.
- All Search Console query data included
- Position change indicators
- Historical ranking trends
- Filter by keyword, page, or date range

Traffic data clients can understand
Google Analytics data presented in simple charts. Clients see traffic going up without needing to understand sessions, bounce rates, or engagement metrics.
- Organic traffic trend lines
- Source/medium breakdowns
- Top landing page performance
- Goal completions and conversions

Frequently asked questions
The dashboard displays Google Search Console data (rankings, impressions, clicks, CTR), Google Analytics traffic data (sessions, users, engagement), and keyword-level performance metrics. All data is pulled directly from Google's APIs.