Why PPC agencies are automating their reporting
Google Ads clients are spending real money every day. They want to know it's working. The traditional approach — sending a monthly PDF with last month's numbers — doesn't cut it anymore. Clients want real-time visibility into their ad spend.
A live Google Ads dashboard gives clients that visibility. They can check their conversions on Monday morning, see how the weekend performed, and feel confident their budget is being spent wisely. For you, it means fewer "how are my ads doing?" emails and more time optimizing campaigns.
Agency Glance connects directly to the Google Ads API, pulling the same data you see in Google Ads Manager. Campaign performance, conversion tracking, cost data, ROAS — all presented in a clean interface your clients can understand.
Real-time campaign performance data
Clients see their Google Ads metrics updated in real-time. No waiting for monthly reports — the data is always current.
- Clicks, impressions, and CTR
- Conversions and conversion value
- Cost per conversion and ROAS
- Campaign and ad group breakdowns
Automated PDF reports
In addition to the live dashboard, generate branded PDF reports on a schedule. Perfect for clients who still want a formal monthly report.
- Professional PDF format with your branding
- Automated weekly or monthly delivery
- Charts, tables, and performance summaries
- Optional commentary and recommendations
Multi-client account management
Connect all your Google Ads client accounts through your MCC. Manage reporting for 5 or 50 clients from one Agency Glance dashboard.
- Connect via Google Ads Manager (MCC)
- Each client isolated to their own data
- Quick switching between client accounts
- Bulk report generation across all clients
Frequently asked questions
No. Agency Glance is a reporting and client communication tool, not a campaign management tool. You still manage campaigns in Google Ads. Agency Glance is where your clients go to see the results.